Case Study of Trulybeauty
The Client
Truly is a company that prides itself on offering a unique blend of performance, sustainability, and wellness in its hair, body, and skincare products. In order to provide the most comprehensive and effective products on the market, Truly searches the globe for the latest beauty trends, tips, and solutions.
The team at Truly believes that you should never have to compromise on quality, so they have spent years developing vegan and clean formulations that not only meet but exceed the performance of traditional beauty products, while still offering a luxurious experience. To create its product line, the team at Truly has worked with renowned chemists, medical professionals, and microbiologists to develop a chemistry that combines the most potent, high-performing skincare ingredients with a clean, vegan base. The result is a range of products that are on par with or better than those offered by high-end or natural brands.
The Market
The beauty and personal care industry is experiencing a rapid rate of growth, with the cosmetics and skin care sectors leading the way. This growth is largely driven by a shift in the market as a result of an influx of younger customers. The impact of social media, globalization, and eCommerce on consumer behavior when it comes to purchasing beauty products is also contributing to this change, as these factors have a lasting impact on how consumers approach buying beauty products. As global trends continue to spread, the daily routines for beauty and personal care are evolving.
Key Takeaway of Market :-
1. Revenue in the Beauty & Personal Care market amounts to US$14.78bn in 2022 in UK and US$87.13bn in 2022 in USA.
2. In the Beauty & Personal Care market, 40.5% of total revenue will be generated through online sales by 2022 in UK and 32.8% in USA.
3. The market’s largest segment is the segment Personal Care with a market volume of US$5.99bn in 2022 in UK and US$40.83bn in USA.
4. In 2021, the revenue of the global cosmetics markets increased by over eight billion dollars to 80.74 billion U.S. dollars. The Statista Consumer Market Outlook estimates that revenue surpass 100 billion dollars by 2022 and by 2026 reach an annual revenue of around 131 billion U.S dollars.
In recent years, the value of the cosmetics market worldwide increased and is expected to continue growing in the future. The market was projected to be worth about 131 billion U.S dollars by 2026. As of 2021, North Asia made up 35 percent of the global cosmetic market, followed by North America with 26 percent. The cosmetics market can generally be broken down into five main categories: skin care, hair care, make-up, perfumes, and hygiene products.
The Challenges
Search Engine Optimization (SEO)
1. Google Search Console Errors
Google’s crawler, Googlebot, will give up and move on if it has trouble understanding a page on your website while attempting to crawl it. This has a significant impact on your search performance because it prevents your page from being indexed and making it invisible to searchers.
These can be of various types:-
1. Server Error (5xx)
2. Redirect Error
3. Blocked by robots.txt
4. Marked ‘noindex’
5. Soft 404
6. Unauthorized request (401)
7. Not Found (404)
8. Crawl Issue
See the website before page indexing insights below.
2. Deploying Breadcrumbs and Structured Data
A page’s position in the site hierarchy is indicated by a breadcrumb trail, which may aid users in understanding and effectively navigating a site. By beginning at the last breadcrumb in the breadcrumb trail, a user can move up the site hierarchy one level at a time.
Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Adding structured data can enable search results that are more engaging to users and might encourage them to interact more with your website, which are called rich results.
3. High Competition Keywords Targetting
High competition keywords are typically short phrases, consisting of one or two words, that are commonly used in search queries. These keywords are often more general and less specific than longer phrases, as they contain fewer words, which means they tend to have high search volume. For example, a search for “shoes” would be considered a high competition keyword because it is a broad, general term, whereas a search for “red suede pumps size 7” would be more specific and might have less competition.
It can be challenging to achieve good visibility for high competition keywords on search engine results pages (SERPs). One important factor to consider is the authority of your domain, which refers to the credibility and trustworthiness of your website in the eyes of search engines. To build authority around your domain, you can focus on developing various types of backlinks, which are links from other websites that point to your site. These backlinks can come from a variety of sources, such as blog posts, guest articles, social media profiles, and other websites, and they can help to establish your domain as an authoritative source of information in your industry. To be effective, it is important to focus on acquiring high quality backlinks from domains with high trust scores, as these will be more valuable in terms of helping to improve your search rankings.
Competing for the first page for high competition keywords can require anywhere from 300-600 backlinks. This can be a challenging task, as it requires building up links from trusted blogs in order to be effective.
4. AMP Implementation
Accelerated Mobile Pages (AMP) is an open source project developed by Google and Twitter to enhance the functionality of websites on mobile devices. It allows for the creation of lightweight pages that load quickly on smartphones and tablets, which has become increasingly important as more and more people use their mobile devices as their primary computers.
AMP uses a simplified version of HTML to improve the speed and functionality of mobile pages. Some tags that are compatible with standard web page code are not compatible with AMP, and it does not support forms. Images only load when the user scrolls to their location, and a lightweight version of CSS is required. AMP does offer a modest JavaScript library.
Most AMP pages are cached by Google, but they can also be updated by publishers and other parties. Google claims that AMP pages served in Google search typically load in less than a second and use a tenth of the data of standard pages.
1. Theme Creation
One of the best ways to gain followers on Instagram is to establish a theme and it’s the most changeling task for brands that have bifurcated categories and ranges.
2. Low Engagement Rate
3. Non Engaging followers
4. Hashtags Relevancy and Reaches
The Results
Search Engine Optimization (SEO)
1. Google Serach Console Errors
2. Google Search Console Results
Before
After
Open this drive link to see the Instagram results as we aren’t allowed to publish results on the web as of NDAs with brands.
Our Values
As a branding agency based in London, Aditya Media LTD helps brands grow by developing and implementing effective branding strategies. Our team of branding experts works closely with clients to understand their business goals and target audience, and we use that information to create customized branding plans that drive results.
One of the ways we help brands grow is by developing a strong, consistent brand identity that accurately reflects the values and personality of the brand. This includes elements such as logo design, color palette, typography, and tone of voice, and it helps to create a cohesive and memorable brand image that can be carried across all touchpoints and channels.
We also help brands define their unique value proposition and position in the market, which allows them to stand out from competitors and clearly communicate the benefits of their products or services.
In addition, we assist with the creation and execution of marketing campaigns that effectively reach and engage the brand’s target audience. This can include tactics such as social media marketing, email marketing, content marketing, and more.
Overall, Aditya Media LTD’s goal as a branding agency is to help brands grow and succeed by developing and implementing effective branding strategies that drive results.
For any inquires about brand growth email at :- help@adityanimje.com or brands@adityanimje.com