Case Study of Fashion to Figure
The Client
Not all that long ago, there used to be a relatively little selection of sizes available in apparel stores across the nation. You had two options if your natural body shape didn’t fit into many stores’ rigid size ranges: either force yourself into an uncomfortable but fashionable dress, or choose comfort over style by shopping at a plus-size-focused brand and eschewing current trends.
Fit and fashion can be combined, and thankfully the fashion and retail industries are starting to realise this.
All sizes are now progressively being produced in those must-have designs that were previously only accessible to a tiny percentage of women. The plus-size revolution is being embraced by everyone, from high-end designers to everyday retailers, because, quite frankly, it is long overdue. Style should be a celebration of your distinctive personality and shape, and the brands we’ve chosen here aim to offer just that.
The Market
The women’s fashion market in the United States is a highly competitive and dynamic industry. It is driven by consumer demand for trendy and stylish clothing, as well as factors such as changing seasons and trends, the influence of popular culture and social media, and the availability of new materials and technologies.
The United States is home to a diverse and multi-cultural population, and this is reflected in the wide range of fashion styles and trends that are popular among women. From classic and traditional styles to cutting-edge and avant-garde fashion, the market offers a wide range of options for women of all ages and tastes.
In recent years, the women’s fashion market in the United States has been dominated by a few key trends, including athleisure, sustainable fashion, and retro and vintage styles. There has also been a shift towards more inclusive and diverse representation in fashion, with an increasing number of brands and designers catering to a wider range of sizes, body types, and identities.
The women’s fashion market in the United States is also heavily influenced by online and digital trends, with many consumers turning to e-commerce and social media to shop for and discover new fashion trends and brands. In this fast-paced and constantly evolving market, it is important for brands and retailers to stay up-to-date with the latest trends and consumer preferences in order to stay competitive.
Key Takeaway of Market :-
1.Revenue in the Women’s Apparel segment amounts to US$163.00bn in 2022. The market is expected to grow annually by 3.60% (CAGR 2022-2027).
2.In global comparison, most revenue is generated in the United States (US$163.00bn in 2022).
3.In relation to total population figures, per person revenues of US$486.90 are generated in 2022.
4.In the Women’s Apparel segment, volume is expected to amount to 12,800.4m pcs. by 2027. The Women’s Apparel segment is expected to show a volume growth of 9.9% in 2023.
5.The average volume per person in the Women’s Apparel segment is expected to amount to 32.6 pieces in 2022.
In 2020, 51% of the apparel market’s revenue came from the Women’s Apparel category. Due to the COVID-19 pandemic, the global revenue of US$771 billion in 2020 decreased from prior years; but, by 2026, it is anticipated to rise to US$1,098 billion. An international overview of the women’s apparel market is provided in this segment report from the series.
The Challenges
Search Engine Optimization (SEO)
1. Google Search Console Errors
Google’s crawler, Googlebot, will give up and move on if it has trouble understanding a page on your website while attempting to crawl it. This has a significant impact on your search performance because it prevents your page from being indexed and making it invisible to searchers.
These can be of various types:-
1. Server Error (5xx)
2. Redirect Error
3. Blocked by robots.txt
4. Marked ‘noindex’
5. Soft 404
6. Unauthorized request (401)
7. Not Found (404)
8. Crawl Issue
See the website before page indexing insights below.
2. Deploying Breadcrumbs and Structured Data
A page’s position in the site hierarchy is indicated by a breadcrumb trail, which may aid users in understanding and effectively navigating a site. By beginning at the last breadcrumb in the breadcrumb trail, a user can move up the site hierarchy one level at a time.
Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Adding structured data can enable search results that are more engaging to users and might encourage them to interact more with your website, which are called rich results.
3. High Competition Keywords Targetting
High competition keywords are typically short phrases, consisting of one or two words, that are commonly used in search queries. These keywords are often more general and less specific than longer phrases, as they contain fewer words, which means they tend to have high search volume. For example, a search for “shoes” would be considered a high competition keyword because it is a broad, general term, whereas a search for “red suede pumps size 7” would be more specific and might have less competition.
It can be challenging to achieve good visibility for high competition keywords on search engine results pages (SERPs). One important factor to consider is the authority of your domain, which refers to the credibility and trustworthiness of your website in the eyes of search engines. To build authority around your domain, you can focus on developing various types of backlinks, which are links from other websites that point to your site. These backlinks can come from a variety of sources, such as blog posts, guest articles, social media profiles, and other websites, and they can help to establish your domain as an authoritative source of information in your industry. To be effective, it is important to focus on acquiring high quality backlinks from domains with high trust scores, as these will be more valuable in terms of helping to improve your search rankings.
Competing for the first page for high competition keywords can require anywhere from 300-600 backlinks. This can be a challenging task, as it requires building up links from trusted blogs in order to be effective.
4. AMP Implementation
Accelerated Mobile Pages (AMP) is an open source project developed by Google and Twitter to enhance the functionality of websites on mobile devices. It allows for the creation of lightweight pages that load quickly on smartphones and tablets, which has become increasingly important as more and more people use their mobile devices as their primary computers.
AMP uses a simplified version of HTML to improve the speed and functionality of mobile pages. Some tags that are compatible with standard web page code are not compatible with AMP, and it does not support forms. Images only load when the user scrolls to their location, and a lightweight version of CSS is required. AMP does offer a modest JavaScript library.
Most AMP pages are cached by Google, but they can also be updated by publishers and other parties. Google claims that AMP pages served in Google search typically load in less than a second and use a tenth of the data of standard pages.
1. Theme Creation
One of the best ways to gain followers on Instagram is to establish a theme and it’s the most changeling task for brands that have bifurcated categories and ranges.
2. Low Engagement Rate
3. Non Engaging followers
4. Hashtags Relevancy and Reaches
The Results
Search Engine Optimization (SEO)
1. Google Serach Console Errors
2. Google Search Console Results
Before
After
Open this drive link to see the Instagram results as we aren’t allowed to publish results on the web as of NDAs with brands.
Our Values
As a branding agency based in London, Aditya Media LTD helps brands grow by developing and implementing effective branding strategies. Our team of branding experts works closely with clients to understand their business goals and target audience, and we use that information to create customized branding plans that drive results.
One of the ways we help brands grow is by developing a strong, consistent brand identity that accurately reflects the values and personality of the brand. This includes elements such as logo design, color palette, typography, and tone of voice, and it helps to create a cohesive and memorable brand image that can be carried across all touchpoints and channels.
We also help brands define their unique value proposition and position in the market, which allows them to stand out from competitors and clearly communicate the benefits of their products or services.
In addition, we assist with the creation and execution of marketing campaigns that effectively reach and engage the brand’s target audience. This can include tactics such as social media marketing, email marketing, content marketing, and more.
Overall, Aditya Media LTD’s goal as a branding agency is to help brands grow and succeed by developing and implementing effective branding strategies that drive results.
For any inquires about brand growth email at :- help@adityanimje.com or brands@adityanimje.com